Founder-led AI + software studio

Riga · Europe

AI, wired into the way your business works.

We find where AI can create real business leverage, connect it to your data and systems, and build the software that makes it operational.

Discuss your business Explore AgentWave

Operating model / 01Business → capability

Your business

PeopleProcessesDataSystems

Idea Jet Lab

Map

Build

Embed

Working capability

Better decisionsLess frictionMore capacity

StrategySoftwareIntegrationAdoption

The proposition

Not an AI workshop.
A working system.

Most businesses do not need more disconnected tools. They need a clear view of where AI matters, access to the right company context, and a practical path into daily operations.

We work across business design, technology, software, and implementation. That lets us connect the dots—and stay responsible for the result from first question to working deployment.

What we do

One partner from opportunity to production.

Transform operations with AI

We map the work as it really happens, find where intelligence can remove friction, and turn the strongest opportunities into an actionable roadmap.

AI opportunity mapping
Data and system readiness
Workflow redesign

Build software that fits the business

We design and ship custom applications, integrations, and internal systems—AI-heavy when it creates an advantage, conventional when that is the right engineering choice.

Custom product development
Systems integration
AI-enabled applications

Establish operational AI infrastructure

We deploy our own products as a foundation, connect them to your existing tools, and adapt the experience around the way your team already works.

AgentWave deployment
Secure connectors
Human approval flows

How we work

Find the leverage. Build the system. Make it stick.

We start narrowly enough to learn fast, while designing for the wider business from day one.

01
Map
Understand the business, the systems, the decisions, and the work behind the org chart.
02
Prioritize
Rank opportunities by business value, feasibility, risk, and time to impact.
03
Build
Prototype the strongest workflow, test it with the people doing the work, then harden it.
04
Embed
Connect data, define controls, train the team, and make the new capability part of operations.

First engagement

Clarity you can act on.

Before a large build, we create a shared, evidence-based view of where to begin and what it will take.

Opportunity mapWhere AI can create leverage—and where it cannot.

Integration architectureThe systems, data flows, controls, and build decisions.

90-day action planA sequenced path from first workflow to working capability.

Our flagship product

AgentWave

Shared operational context for teams.

AgentWave is a team AI workspace that brings meetings, email, and operational tools into one living context—then helps people recall, draft, coordinate, and act with human approval.

Start with one team. Expand when it works.

See AgentWave

AW / Workspace Context active

Operations / MondayWhat needs attention?

128 context items

Morning briefing08:45

Three customer commitments need a decision today. The renewal proposal is ready; the delivery estimate still needs approval.

MeetingEmailProject board

DecisionApprove delivery estimate

Owner: Edgars · Due today

Draft readyCustomer renewal response

Review before sending

Human approval required

Nothing leaves the workspace without review.

Review draft

Illustrative product view

Where we fit best

20–150

people, typically

Established European businesses with room to move.

We work best where senior leaders are still close to operations, decisions can be made directly, and a focused team can prove value without a year of procurement.

Europe is our home ground, not a border. We understand its data protection, governance, and operating realities—and selectively work with larger organisations when the challenge is clearly bounded.

The studio

Senior-led and small by design.

The people who understand the problem also shape the solution. You work directly with the principals—not through layers of handoffs. We operate AI-native ourselves, using the same new ways of working that we establish for clients.

ER01

Founder & CEO

Edgars Rozentals

Edgars leads technology, product, and delivery. He connects deep engineering practice with the realities of building companies—and stays directly involved from architecture to launch.

AB02

Strategic Partner

Alex Blumentals

Alex brings long-horizon thinking across strategy, finance, operations, and transformation. He pressure-tests the direction and keeps technology connected to durable business value.

Alex pressure-tests the direction.
Edgars turns it into a working system.

Built into the work

European governance

Data flows, vendors, permissions, retention, and human controls are architecture decisions—not paperwork added later.

Human control

AI supports judgment and execution. Sensitive or consequential actions remain reviewable and accountable.

Useful over impressive

We choose the simplest system that changes the outcome—and measure what it actually does in the business.

Start somewhere real

Riga · Working across Europe

Bring us one process, bottleneck, or opportunity worth improving.

We will help you see the leverage, the constraints, and the most practical first move.

Discuss your business